Google Fi celebrates 10 years with a new affordable plan to take on T-Mobile

What you need to know

  • Google Fi has launched the Unlimited Essentials plan for $35 per month, offering unlimited calls, texts, and 30GB of high-speed data.
  • On the other hand, the Simply Unlimited plan is now dubbed Unlimited Standard and gives users 50GB of data, a significant bump from 35GB.
  • New customers can receive the Pixel 9 Pro and Pixel Watch 3 with significant discounts and bill credits.

Google Fi is celebrating 10 years of its inception on Tuesday (Apr 22), and has announced a new affordable plan alongside some enhancements to its existing plans.

The new plan is dubbed Unlimited Essentials, and as the name implies, it covers the essentials of a carrier plan — like giving users unlimited calls, texts, and data — with 30GB of high-speed data for the U.S. region. The search giant announced through a blog post that it will cost $35 per month for one connection.

While that makes it the entry-level offering of Google Fi, the other unlimited plans are also getting some love for the existing price. For instance, the Simply Unlimited plan is now dubbed Unlimited Standard and gives users 50GB of data, a significant bump from 35GB. It also includes 25GB of hotspot tethering, which is up from 5GB. Additionally, the consumers also get coverage in Canada and Mexico, alongside having full connectivity on select smartwatches.

Google Fi on a Google Pixel 7 at Google's Fall 2022 event

(Image credit: Chris Wedel / Android Central)

Similarly, Unlimited Plus is renamed to Unlimited Premium that comprises 100GB of data, up from 50GB. Plus, 50GB of high-speed hotspot tethering is also included. Other perks of the plan include six months of YouTube Premium, 100GB of Google One cloud storage, and connectivity for tablets and laptops without any additional cost.

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